OUR APPROACH TO ARTIFICIAL INTELLIGENCE (AI)


Last updated: September 2026


This statement is provided for information and describes our general approach to AI. It should be read alongside our Privacy Policy and any specific terms that apply to our work with you.


How we use AI

At The AI Distillery we use approved AI tools in tasks such as:

  • Drafting and improving written content, then reviewing it ourselves
  • Summarising information, researching topics, improving processes
  • Analysing non-personal, aggregated information to spot useful patterns

A member of our team is always responsible for the work we deliver and for any decision that affects you.

Our commitments to you

  • We stay in charge. We always review and take responsibility for anything AI helps us produce. AI doesn’t make decisions on its own.
  • We protect your information. We use the least data needed and keep personal and confidential data out of AI tools.  
  • We are transparent about our use of AI. We are happy to talk about how we leverage AI as part of our workflow to improve our performance.
  • We use it fairly. We take care that our use of AI does not treat people unfairly or reflect bias, particularly in anything that affects individuals.
  • We use it mindfully. We use AI where it genuinely adds value, and we stay mindful of its wider impact, including the energy it uses.


Protecting your information

Keeping your information safe matters to us. For full details of how we collect, use and protect personal data, please see our Privacy Policy.

What we will not do

  • We will not let AI make final decisions about people without human oversight.
  • We will not put your confidential or personal information into AI tools that are not approved for it.
  • We will not rely on AI for final legal, financial or other professional advice that needs a qualified expert.
  • We will not use AI in ways that are unlawful, misleading or harmful.

Working with our suppliers and partners

We ask the suppliers and partners who work with us to take a similarly responsible approach: to use AI carefully and mindfully, to protect any information we share, and to be open with us about how AI is used in the work they do on our behalf. If you have questions about this, we are glad to talk them through.

Questions or concerns

If you have any questions about how we use AI, or you would like to discuss anything in this statement, please get in touch at info@theaidistillery.co. 

Keeping this up to date

We review this policy from time to time. When we do, we will update the "Last updated" date at the top. I encourage you to review this page periodically.


This statement was last reviewed in September 2026.